Is It Time to Revamp Your Web Design?

 Time to Revamp Your Web Design?

Consider 368Durham this time around

If you are running your own website, one of the questions that probably linger in your mind is how often you should redesign it. Do you have to undergo the same process over and over again every couple of years? 

Well, the truth is that it really depends.

Is Your Site Still Working?

You have worked hard through the years, making your site updated, only to discover that it doesn’t deliver any results at all. It could be because it is not functioning properly, or it is not that user-friendly. Are there a lot of complaints from customers or too many errors? If your site no longer converts, you know that it’s about time to make a few tweaks.

Are There Changes in Technology?

Browsers go through upgrades at all times. Sooner or later, browsers need to stay relevant, continue adding features and updating security while remaining relevant with every new mobile device. The world has gone from the use of desktop, and now mobile devices are the trend, and users and browsers alike have to adjust to all these changes. More importantly, your site also needs to make some adjustments. Did you ever imagine how your site will appear on wearables? For all you know, 3D could become the next big hit in the next 5 or so years in the world of websites.

Are There Changes with Your Business Goals?

Business owners know all too well that business goals can change, shift, and grow every time there are new trends to follow or you review your bottom line. You might also find that you can help your customers in a better way through moving from service-based to product-based industry. Your site’s purpose will change too.

Do You Find It Hard to Make Updates?

Typically, outdate employee lists or projects arise because your team cannot make easy edits. Previously, if you did not know CSS or HTML, you won’t be able to update your website. Nowadays, you have to make some changes on a regular basis. Regular blog posts and updating your photo gallery may indicate to Google that you’re a resource and active.

Is Your Website Outdated?

You look at your website daily and you have thought that it’s already years since you had your hired web designer install some programs for the cool effects of your website. In this case, you might want to redesign it, especially if you have used some old photos of your company.

Has Your Competition Redesigned Their Websites?

In today’s tough competition in the market, you will witness the worst in the industry and you should also go with the flow with your competitors, no matter how tough it is. You want to be the number one in your industry, right? If yes, you might to consider website design revamping. As of now, there are countless of new trends you will find in the world of web design. Depending on the products or services you are offering and what you want to aim, then hire a web design professional who can level up your website’s design effectively.

Is Your SEO up to Date

SEO should be a standard part of the web design process. Make sure that your web designer has a minimum basic knowledge of SEO. It will save a lot of extra cost later on if you start with the end goal in mind.






Effective Web Design Will Help Your Business Grow

When we put up a small business, we want to grow and expand it as soon as possible. However, we can’t do this unless we get to increase the number of customers that we get on a regular basis. If you want to be able to reach out to more people so that you can bring in more revenue for your company, you need to market your business. There are different ways and strategies to go about this but with today’s advancement in technology, the internet is perhaps the best medium to use if you want to effectively put your business out there for people to see.

The internet is really an effective tool because of the fact that more and more people are now spending most of their time surfing the web instead of watching TV shows or listening to the radio. This means that putting up a website is going to help you get more customers at a much faster rate. However, in order for your website to be effective, it needs to have effective web design. This refers to having the pages set up and laid out in such a way that they load up real quick and have their different components properly arranged.

Read more about effective web design at

How to design your website cheaply in ghargur

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Website Design Trends

I have noticed a disturbing trend throughout the online web design and development community that seems to be getting worse. And that is the number of sites dedicated to the web design community and those working in said community, undermining the very industry by allowing their advertising space to be populated by services that demean and devalue the fields as a whole.

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I know you have probably seen some of these offenses being carried out by some of the biggest sites in the field, where banners leap from their content or sit idly beside it beckoning any one who wants a free website designed to click on them. Now this is certainly an issue with many layers, so I will attempt to lay out my argument against AD-vancing the ‘enemy’ this way, while addressing all of these concerns.

Because this is a conversation that we need to be having in the community.

Does It Really Matter?

First and foremost, we will address the big question. Does it even matter? Here’s a sneak peek at the answer…Yes! It matters a lot! But we will get to that. Some would argue that this is a meaningless point to discuss because: 1) Those who would use such services wouldn’t pay a web designer anyway 2) So many people don’t pay any attention to the ads on a site 3) Because it provides an option for those who would otherwise be without it 4) It is no different from offering design related freebies. All of which, are wrong.

Sorry, if you feel like this post is coming from a closed minded position, but I have my reasons for believing this way, and I know I am not alone in this. Here’s why those arguments don’t hold water.

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  • 1) You assume only those who wouldn’t hire a designer direct would use such a service, but the numbers we need to look at are those who would potentially hire a designer were it not for seeing these ads for free sites all over. Therein lies the conversion rate worth noting. We know we are not going to get those already decided. This is about those undecideds in the middle…sounds like election season, but is important to think of.
  • 2) But some people do pay attention. And it is these that we need to be concerned with. It is their impression we are impacting. But again, we will get to that.
  • 3) True, but why is it our responsibility to direct them there. If we were at a car dealership, we wouldn’t expect the salesperson to direct us to a car dealer who would sell us vehicles cheaper than they would. Yet, this somehow falls on us?
  • 4) It is actually quite different. Design freebies are elements to use within a design and are usually collected by the professionals working in the field to use for their clients. Not grabbed by the clients as a means for skirting the cost of a design.
  • 5) Now that we have taken on those points, let us look deeper at some of the other reasons sites in the field may want to rethink their advertising approach.

Guilt By Association

We already talked about those who will never see the ads. Whose focused approach to browsing allows them to not be distracted from the content they are there to consume. But when it is noticed, what is it saying to the user? We have to remember that to so many, promoting equals endorsing. So suddenly, our brand is being associated with this type of cookie-cutter approach that cheapens the value of the work being done in the field. Guilt by association is something that not many people consider in these cases, but it’s applicable.

When services are seen as devaluing the web design field, and major web design blogs are proudly advertising them, then those blogs are in turn devaluing the field they are meant to strengthen and promote. With so many competing brands, why take any chances of casting your brand in a disparaging light by associating it with this type of web design service? When you have a brand synonymous with highlighting the very best and most innovative developments in the field, simultaneously advertising for lesser aspects of the field can send mixed signals.

Yes, obviously there is a market that exists within the field for such a service, but just as you wouldn’t expect to see an ad for a fast food chain on a fine dining restaurant site, why would you expect to find these types of web design models showing up on all of these major design sites.

Counting on Ad-Blocking

There are probably those among the sites who don’t really consider what kinds of ads they have on the site because they know many users have ad-block of some sort engaged on their browsers. But even if only a third of users would even see the ad, that is still a third of your audience making that brand association. And given that word of mouth is such a powerful marketing tool, putting that out there to even a third of your users can be a very bad idea.

And as a general rule of thumb, if you are putting something up on your site that you are actively hoping any segment of your user base will not see, you probably shouldn’t be allowing it to be up on your site to begin with. Why roll those dice when you do not have to?

It’s all Dollars, No Sense

That leads us to probably the biggest motivator for placing these ads on any site, the money. That’s what this all boils down to. Money. Advertising is an easy way for these sites to monetize their efforts, and that is certainly their right and for some it is a requirement that they do so. Without the advertising revenues they would not be able to maintain their site the way their audience or they have come to expect. But why do we never consider what impression these ads are sending users away with? Is the money really all that matters?

Does that approach or mentality make sense? Is it not about the field as a whole and what we can all do to improve the overall perception of the field? Isn’t that really why we all work so hard to put our absolute best foot forward? Because we are trying to showcase the best the web design community has to offer. So why also allow ads to be sitting next to the highlights, that tend to represent some of the opposite end of the field spectrum? Why are sites not being more selective and careful with what ads they allow on their site?

The only thing I can come up with, is it’s all because of the money. What kind of impression does that give people?

Keeping Up Appearances

This could easily paint the situation with a brush of greed. Making people believe that those who run the site care less about the industry they claim to promote, and more about the money they can make off of advertisers through this promoting of the industry. It can be perceived that you care more about making money off of the industry, the expertise and hard work of those in the field, and through them than you actually do about the field of web design.

This is quite a negative lens through which your brand can be viewed, and it is one where we are effectively holding the lens up in front of our users eyes. Perhaps it is time we ask ourselves, if that is something our brand really needs. If it is something that our industry needs? Perception is key to keeping your brand and keeping the industry thriving. Perhaps it is time we started paying more attention to what perception we are putting out there.

Business Plan Design and Execution

How to create and design a business plan that is actually fail proof.

All things being equal, what separates successful businesses from businesses that go bankrupt is having a very clear plan and a map that you can follow.

Following the so called map or “proven system” will help you avoid costly mistakes. But not only, it will make you happy and probably rich as well. The great thing about having a system is that you are minimizing all the risks that startups have.

That is why franchises like burger kind have so much success because even a 16 year old can run their business. With all the technology there is today, its easy to set a roadmap for success. You just have to follow someone who walks the walk and talks the talk.